Allu Arjun does Aamir act for Vedam

By Moviebuzz

Allu Arjun, who is donning the role as Cable Raju in his ready-for release film Vedam, created a flutter carrying cable wires and tool box at slums abutting Film Nagar in Hyderabad.

All this he did for the publicity as was planned by director Krish. By doing so, Allu Arjun happens to be the first hero to have reached the audience before the release of the film – not as Allu Arjun, but going by the character that he has played.

It may be noted here that Bollywood star Aamir Khan initiated this kind of trend for his films Ghajini and Three Idiots, surprising his fraternity and the audience as well.

As part of the publicity campaign, Allu Arjun would climb the cable polls and would barge into the households to check whether the connection was alright. During his interaction with the consumers, he would even dole out a couple of dialogues from the film. The hero might proceed with the novel campaign not only in A centers but also in moderate towns.

The film has Manchu Manoj doing the rock star, while Anushka plays the role of a sex-worker. The film hit the marquee on Friday.