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Saturday, May 29, 2010

Singam super in Mumbai and Pune!

By G. Dhananjayan, Mumbai

Suriya’s Singam, has opened big in Tamil Nadu and rest of the world. The film has opened in 512 screens worldwide including 352 in TN.
In Mumbai territory consisting of Mumbai and Pune, the film has opened in 38 screens, the highest ever in recent times for a Tamil film.
Says a leading Multiplex operator: “After Superstar Rajinikanth’s Sivaji which opened even in single theatres and multiplexes in 2007, Suriya’s Singam has opened in 38 screens in Mumbai and Pune with 72 shows per day. With Hrithik Roshan’s Kites tanking at the box office, several multiplexes were able to offer more shows for the Suriya film”.
The film has opened to near full houses in almost all the multiplexes and the first show at 9 a.m. at PVR Goregaon itself attracted over 60 percent occupancy, which is higher than the kind of response one can expect for a major Hindi film.
Overall on day one, of its release, Singam has taken 70 to 80 percent opening on overall basis, which is much beyond what even a Bollywood film scores on the first day!
It is amazing to see the youth and families coming to theatres in full force on a working day. The charisma and power of Suriya can be seen at the theatres where youth and families are enjoying every moment of the film and Suriya’s powerful performance.
The film is appreciated by the audience for being a mass entertainer offering wholesome entertainment. It is engaging, and a clearly Paisa Vasoolentertainer. With such positive word of mouth and excellent opening, it will pave way for a better reach and penetration for Kollywood in North Indian markets.

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