By NDTV Correspondent
Pressure is mounting on the Hindi film industry to skip the International Indian Film Academy (IIFA) ceremony scheduled to be held in Colombo next month.
The South Indian Film Chamber of Commerce has threatened to boycott Bollywood stars who choose to attend the programme.
They want the venue to be shifted out of Sri Lanka, following allegations of genocide against Lankan Tamils during the war against the LTTE and the continuing discrimination against them.
Director Mani Ratnam has already announced that he would not be attending the festival. Actor Kamal Haasan too has sought a change in venue.
IIFA's brand ambassador Amitabh Bachchan had wanted this issue to be sorted out respecting Tamil sentiment.
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