Youth power rules at the box office. 'Yaariyan' races past 'Dedh Ishqiya'
By Aparajita Ghosh
Dedh Ishqiya picked up after a slow start but couldn’t catch up with Yaariyan at the box office in the opening weekend.
Dedh Ishqiya has sent the critics into raptures but couldn’t manage to pull in the crowd to match that euphoria. The film made a measly Rs. 3.50 crore on Friday and added another Rs. 8.5 crores on Saturday and Sunday to notch Rs. 12 crore in its opening weekend. The figure is clearly below the mark, but since the positive word of mouth ensured better footfalls on Sunday, it remains to be seen if the momentum continues into the week as well.
Movie Review: ‘Dedh Ishqiya’ is no great shakes
The surprise of the weekend came from Yaariyan, which has been unanimously panned by the critics but took a flying start at the box office. The film starring mostly newcomers has clicked with the youth. Its opening weekend collection stands at Rs. 19.2 crore net.
It’s a very good figure for a film that’s been made on a budget of Rs. 9 crore and addition publicity cost of Rs. 10 crore, a good chunk of which has already been recovered from satellite and music rights. Which means Yaariyan is definitely a profitable venture.
The next big release would be Jai Ho on January 24.
'Yaariyan' is for the young at heart
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