NEW DELHI: The Centre on Tuesday appointed Bollywood star Aamir Khan as the brand ambassador for sanitation to promote cleanliness in all CBSE schools.
The Ministry of Human Resource Development (HRD) and Ministry of Urban Development have jointly launched the National School Sanitation Initiative at a function here with the objective of bringing about much-needed behavioural change, key to success of any sanitation-related initiative.
Aamir Khan, who created a public opinion on education with his films ‘Taare Zameen Par’ and ‘3 Idiots’, said that he would hold talks with both the HRD and Urban Development Ministry officials on how to promote sanitation in schools.
HRD Minister Kapil Sibal said, “We are happy to have Aamir Khan as our brand ambassador. We hope, he will help this scheme become a success. Health and wellness clubs will be set up in schools. These clubs will instil among children values of good health and sanitation.”
Underlining the importance of children’s participation in the programme, Kapil Sibal wanted them to take the lead and inspire all towards high standards of sanitation.
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